Flow Ninja has been an invaluable partner in designing and developing the resource center so that it’s user-friendly and responsive to our team’s needs. Thanks to their expertise and guidance, we’re able to create and modify pages quickly, test new features, and continually improve the performance of our content.
Intro
Flow Ninja migrated and rebuilt Upwork’s resource center in Webflow, removing engineering bottlenecks and giving the marketing team full CMS autonomy to publish 3,000+ resources at scale. Upwork, a San Francisco-based work marketplace connecting businesses with independent professionals, was named to TIME’s 2022 list of 100 Most Influential Companies and reported $4.14B in gross services volume in 2023.
What we did
Challenge
Every change went through engineering
Upwork's marketing team depended on the in-house engineering team for even minor changes.That dependency slowed the content upload pipeline down.
Engineering had bigger priorities
The internal team was focused on other pressing work and couldn't dedicate the resources the resource center needed.
A resource center that couldn't keep up
The bottleneck kept the resource center from becoming the dynamic, responsive platform it was meant to be. Upwork needed a partner to streamline content management and uploads, bringing both speed and specialized expertise.
Solutions
Flow Ninja replaced Upwork’s engineering-dependent setup with Webflow, a platform built for marketing teams at enterprise scale, migrating and rebuilding the resource center end to end so Upwork didn’t need to commit its own engineering resources.
Flow Ninja has been an invaluable partner in designing and developing the resource center so that it’s user-friendly and responsive to our team’s needs. Thanks to their expertise and guidance, we’re able to create and modify pages quickly, test new features, and continually improve the performance of our content.
The results
With the resource center live on Webflow, Upwork’s marketing team added 3,000+ resources for clients and talent, with a streamlined process to publish and test new features quickly. The partnership has since grown beyond the resource center, with Flow Ninja building custom solutions and marketing campaigns for Upwork.
The team behind this project
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