Cutting a crypto asset manager's go-to-market time from one month to one week

21.co’s old infrastructure couldn’t keep pace with its complex, regulated financial data across multiple products and markets, so Flow Ninja migrated its sites to Webflow, cutting go-to-market time for new regions from roughly a month to a week. 21.co, the parent of 21Shares, launched the world’s first physically backed crypto ETP and, with Ark Invest, the first Spot Bitcoin ETF in the US. With $10B+ in assets under management and a $2B valuation, it’s Switzerland’s largest fintech unicorn.

Financial data at a scale legacy systems couldn't handle

21.co's sites had to manage and display complex financial data across many products, keeping it accurate, accessible, and localized for different markets under strict regulatory requirements. The legacy systems behind the sites weren't built for that kind of data management or integration.

Growth outpacing the infrastructure

New marketing sites or product pages could take weeks to launch, and entering a new region took months. Daily tickets from stakeholders across departments piled pressure onto the development team, and as the business grew, keeping multiple developers on upkeep alone stopped being sustainable.

The migration gave 21.co streamlined data management, faster launches across products and markets, and real cost savings — $300K saved annually with a 61.1% cut in page load time (1.34s to 521ms), replacing a slow, developer-dependent process with one built for agility.